Is Davido’s recent snub by BET a proof it’s not all about the big international Collabo’s?


The 2021 edition of the Black Entertainment Television awards is set to take place on Sunday 27th June and Nominations are already let out of the bag.

You already know there’s always going to be some big names left out and what is more sad is that no single Ghanaian artist was able to bring some joy to the Ghanaian music industry with a nomination.

Interestingly, Nigerian Super star Davido is one of the big names that has been snubbed by the Award brand giving the chance to his two fierce rivals Wizkid and Burna Boy to get one over him again.

The Nigerian singer has worked very hard throughout the year with some big name Collaborations. He recruited about six American heavyweights for his recently released album A Better Time and we all will be forgiven to think that is enough to grab push his work for recognition from top awards brands like BET.

Throughout the years, some Ghanaian music critics have been on the neck of our musicians with claims their inability to feature top International stars is the reason they always fail to grab recognition from top awards schemes.

Now with the Stars Davido has featured and still wasn’t nominated for the Upcoming BET awards, isn’t that a clear indication the big Collaborations alone is not enough?

Wizkid has been nominated and he has not even feature half of the big names out there throughout the year compared to OBO who is able to assemble the likea of Nicki Minaj, Chris Brown, Young Thug, Nas and others.

Personally l agree our artists need the top Collaborations to give them some exposure at the very top but that will not be enough for them to get the needed recognition from international award schemes if they fail to establish some high level of links that will push their crafts to reach a certain level and this comes down to promotion.

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