Shatta Wale Is The Most Business Minded Artiste in Ghana- Arnold Asamoah Baidoo
Entertainment pundit Arnold Asamoah Baidoo has said he may have his issues with Shatta Wale but when it comes to make the most out of his craft as a musician, no one comes close to him in Ghana.
This was a comment he made on Utv Showbiz show hosted by Nana Ama Mcbrown.
Well, before we go into that detail, the show began with Shatta Wale spreading dollars on empress Nana Ama On live set
Things got heated up between Shatta Wale and Arnold Asamoah Baidoo who exchanged heated arguments and had to be called to order by the host countless times.
After going for a commercial break, the show resumed with Nana Ama Mcbrown asking Shatta Wale what he meant in his address to the nation as musicians being business minded people.
Shatta Wale in answering that question said of course streams on digital platforms cannot be underrated in Ghana but in a country where royalties does not pay, musicians will have to focus on building connection with businesses for deals than just relying on earnings from say YouTube.
When Nana Ama switched to Arnold for his view, he added that indeed musicians make money through album sales and shows but albums sales in Ghana is not a big deal as it is in other jurisdictions.
As such, he will commend Shatta Wale for building a good alliance with businesses who in return sign him for mega endorsements deals among others.
He complimented Shatta Wale on merchandising as well.
Recall Shatta Wale reign logo and design has been converted into many beauty product and wears which of course brings earnings to the Shatta Movement boss.
Shatta Wale was of praises to Arnold even after their many disagreements saying these are the business aspect of music he speaks about but industry people do not understand him.